A fantastic digital viral

Hello,

Back by popular demand! It's a personal favourite of the 79PR team and it continually makes into presentations we do on digital. It was on our old blog and disappeared following our website and blog redesign. So, after numerous requests, here it is again.

For those looking at it for the first time, have a look at how digital can transform your marketing - even for something as selling beds! However, a word of caution. The trick to making campaigns like this successful is how you virally market it. It's not as simple as just making the video and posting it onto video sharing websites. If in doubt, please contact 79PR team and we will explain this comment.

For background - The stunt was started by US university students, and was then taken up by staff at a furniture warehouse for Bensons for Beds in Tewkesbury, Gloucestershire, who made their attempt to set a Guinness world record for "mattress dominoes".

Forty-one employees at Bensons for Beds in Tewkesbury stood in a front of a mattress to start the sequence. The video of the attempt has gone since viral on the internet in what has become a big marketing coup for the company.

It goes to show how your business, with a bit of imagination (and a video camera) can come up with an effective ad without paying big sums to advertising pros.

An excellent way to create brand awareness through a clever marketing stunt.

Enjoy!

The 79PR team

Is social media a fad?

Still not convinced about the benefits if social media and what it can do for you?
Have a look at this.



http://www.seventyninepr.co.uk//digitalpr/#

Contact us if you need more information on the role of Digital PR in your marketing plans.
The 79 team

NEW WEBSITE

Hello,

SeventyNine PR has updated its website. http://www.79pr.co.uk
We wanted to showcase the work we are doing on the marketing and PR side with a new site to signify some important strategic moves for the company.

Digital PR is one of the main strands of the work we are doing for our clients and the website has been designed to reflect this. The main aim of this website is to allow more interaction and the various features on the site have been designed with this in mind. Anybody visiting the site can now bookmark it and share with others including links to this blog and our Twitter page.

To coincide with the the updated version of the website we have created this new blog with more features.

Keep visiting this page regularly to be updated with the latest news in Marketing and Communications.

It will help to inform you of the latest happenings within the world of media with the emphasis of helping you in your ongoing marketing and communcation strategies.

Anything that is relevant to the world of marketing will be posted here regularly.

In addition, we are also creating and launching a newsletter to be released soon.

To subscribe to the newsletter follow the link below:
http://www.seventyninepr.co.uk/subscribe/#


We hope you find it useful. Any feedback is always appreciated. Contact us on info@seventyninepr.co.uk

Thank you.
The 79 PR team

http://www.seventyninepr.co.uk/

http://www.79pr.co.uk


e-mail: info@seventyninepr.co.uk
http://twitter.com/seventyninepr/